st. edwards’ university orientation design pack

I was hired by The Office of Student Involvement at St. Edwards’ University to create designs for the orientation summer of 2023.

The university was in need of brand consistent style, a new layer of tradition, and a deeper connection to Austin. The designs I created were used for various merch like t-shirts, hats, and tote bags.

My goal for the designs were to establish student culture, strong color waves, and bring a classic university experience to the incoming class and student workers.

I used common university sayings in ways that I had not seen