This redesign project uses an approach that my professor had used for designing marketing materials for rice university. we were tasked with choosing a physical element of St. edward’s as a jumping off point for rebranding the university.

I chose a cement sculpture and dormitory on campus designed by pritzker architecture prize winner Alejandro Aravena to be my reference. (Hunt & Le Mans Hall)

I created a set of masonry style design variations with their own color palette, business stationary, and web assets.

St. Edward’s University redesign